05 · ASSISTIVE AGENT OPTIMISATION
The web is being rebuilt for machines, not eyeballs.
AI agents now browse, compare, and buy on people's behalf. Increasingly, your most important visitor isn't a human — it's an agent shopping for one.
Agent-driven traffic is the fastest-growing segment of the web
Agents that don't just answer — they act.
P
Perplexity
compares & books
C
Claude
researches & acts
These agents visit your site, read it, and complete tasks — often without a single human ever seeing your homepage.
Task: find the best option and complete checkout. Reading structured product data across 6 sites…
Selected: your-brand.com
Clean schema · in-stock · one-tap checkout
Added to cart from your-brand.com — machine-readable pricing and a clear checkout action. Done.
When an agent shops, it reads structure, not style.
AAO structures your product data, pricing, and actions so agents parse them instantly — and pick you over rivals they simply can't understand.
The site an agent understands is the site an agent buys from
AAO makes your site legible to machines.
Four things that turn a browsing agent into a buying one.
Structured Data
Schema, feeds, and clean markup agents can parse
Clear Actions
Endpoints agents can trigger — add to cart, book, pay
Machine Readability
Fast, semantic, JS-light pages agents can traverse
Trust Signals
Verifiable pricing, stock, and identity agents rely on
AGENTIC COMMERCE CURVE
2023
Now
2027
The sites agents can use today win the transactions tomorrow.
Agentic commerce is scaling fast. Sites built for agents now capture demand that never reaches a human screen.
Assistive Agent Optimisation
Making your site the one AI agents choose to act on — before your competitors do.
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