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JSON-LD Schema Markup Guide for Singapore | Infinitus

BT
Benjamin Tay
22 July 2026
5 min read
Reviewed by Infinitus Editorial Team

Direct Answer: JSON-LD is the Schema.org structured data format recommended by Google and utilized by AI answer engines to disambiguate business entities, extract verified operational facts (NAP, pricing, operating hours), and populate rich search results.

In observational local search research (such as the Whitespark Local Search Ranking Factors and Moz Local Studies, 2024–2025), businesses publishing complete, validated structured entity data with verified NAP attributes appear up to 30% to 50% more consistently in local 3-pack and map results compared to listings with conflicting or missing schema.

Core Schema Types for Singapore SMEs

  • Organization: Business entity definition, logo, founding date, and sameAs links (ACRA, LinkedIn, Google Maps).
  • ProfessionalService / LocalBusiness Subtypes: Specific types like Dentist, LegalService, or LogisticsService.
  • Service: Explicit service catalog descriptions.
  • FAQPage: Q&A pairs formatted for direct extraction.

Validate your schema using Google's Rich Results Test and the Schema Markup Validator.

Author Profile
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BT

Benjamin Tay

Founder & Commercial Strategist
Infinitus Pte. Ltd. · National University of Singapore (NUS)

Specializes in Generative Engine Optimization (GEO), commercial search strategy, and digital visibility for Singapore and Southeast Asian enterprises. Focuses on aligning technical AI readiness with measurable commercial outcomes.

GEO StrategyAEO FrameworksCommercial Strategy
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