Generative Engine Optimisation — get cited by ChatGPT, Perplexity, and Gemini.
When someone asks ChatGPT to recommend a digital agency in Singapore, it doesn't search Google — it draws on everything it has learned about the web. If your brand isn't in that body of knowledge, you don't exist. GEO is how you change that.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of making your business a trusted, citable source for the large language models (LLMs) that power tools like ChatGPT, Perplexity, Google Gemini, and Claude.
Unlike SEO, where rankings are determined by algorithmic signals, LLMs cite content based on clarity, authority, entity definition, and source reputation. GEO is the discipline of writing and structuring content so that AI tools consider your business credible enough to quote.
In practical terms: if a potential customer asks an AI tool "who does GEO in Singapore?", and your name comes up — that is GEO working.
How InfinitusNow approaches GEO
Entity definition
LLMs understand the web through entities — named things (people, businesses, services) and the relationships between them. We define your brand as a clear entity through structured data, consistent NAP (name, address, phone) signals, and Wikipedia/Wikidata-style factual profiles where applicable.
Source-worthy content
We write and publish content that LLMs treat as credible references — well-structured, clearly attributed, factually grounded, and regularly updated. Not AI-generated filler: original expert content with clear authorship.
Citation building
We place your brand in high-authority contexts that LLMs are trained on: press coverage, industry directories, guest articles, podcast transcripts, and partner mentions.
Consistent entity signals
Brand name, descriptions, and service definitions are kept consistent across every digital touchpoint — website, social profiles, directories, and PR — so LLMs build a coherent picture of your business.
GEO tracking via DIP
We test AI citation rates across ChatGPT, Perplexity, and Gemini using structured query sets. DIP (Dominator tier) tracks your brand's citation frequency and surfaces the queries where competitors appear and you don't.
Is GEO right for your business?
GEO is most valuable for:
- B2B services where buyers research deeply before deciding (consulting, legal, logistics, technology)
- Businesses targeting regionally mobile decision-makers who use AI tools as research assistants
- Brands that want to be known, not just found — so that when a buyer's AI assistant is asked for a shortlist, they appear on it
If your competitors are already being cited by ChatGPT and you are not, GEO is no longer optional.
Deliverables
- GEO audit: test your current AI citation rates across 3 major LLMs
- Entity definition document and structured data implementation
- 3–5 source-worthy content pieces (long-form, clearly attributed)
- Citation placement strategy (directories, press, partner mentions)
- Consistent entity signal audit across all digital touchpoints
- DIP Dominator access for GEO citation tracking
- Fortnightly GEO performance report
Frequently Asked Questions
What is Generative Engine Optimisation (GEO)?
GEO is the practice of making your business a credible, citable source for AI tools like ChatGPT, Perplexity, and Gemini — so that when users ask these tools about your industry or services, your brand is mentioned.
How is GEO different from SEO?
SEO targets search engine algorithms. GEO targets the large language models that power AI tools. LLMs cite sources based on authority, entity clarity, and content quality — not keyword density or backlink volume. The two disciplines share some foundations but require different tactics.
How do you know if GEO is working?
We use structured query sets across ChatGPT, Perplexity, and Gemini to test whether your brand is being cited. Our Digital Intelligence Platform (DIP) tracks citation frequency over time and benchmarks it against competitors.
How long does GEO take to show results?
GEO results depend on LLM update cycles — models re-train periodically, not daily. Meaningful citation improvement typically appears within 3–6 months as content is indexed, cited, and absorbed into model training data.
Is GEO relevant for Singapore businesses?
Yes. Singapore's business community is highly international and increasingly AI-assisted. Decision-makers from the region research vendors using AI tools. Being cited in those tools is brand presence that doesn't require ad spend.
Get cited, not just ranked.
Find out where your brand stands across the AI tools your customers are already using. Book a GEO audit and we'll show you your current citation rate — and what it would take to own the answer.