Generative Engine Optimisation — strengthen machine-readable authority.
When prospective buyers ask ChatGPT, Perplexity, or Gemini for recommendations, where does your business appear? GEO is the discipline of structuring your entity authority to improve citation eligibility and machine-readable clarity.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of engineering your digital footprint so that Large Language Models (LLMs) cite your business as a primary source when answering user inquiries.
Where traditional search matches keywords to URLs, generative engines synthesize answers from trusted entities, verifiable datasets, and consistent knowledge graphs.
If an AI model cannot verify who you are, what you offer, or why you are trusted, it is likely to omit your brand from synthesized answers. We help address that entity gap.
How Infinitus approaches GEO
Entity disambiguation & knowledge graph
We link your website entity to Wikipedia, Wikidata, Google Knowledge Graph, and company registries using SameAs and Organization schemas — making your identity machine-unambiguous.
Singapore prompt intelligence mapping
We benchmark your brand across 20+ commercial queries inside ChatGPT, Perplexity, Claude, and Gemini to identify which competitors appear and why.
Source-worthy research & data assets
Retrieval systems often select structured datasets, primary surveys, and defined frameworks when generating cited answers. We help you create and publish well-attributed reference assets.
Cross-platform authority signals
We seed and verify brand mentions across the external web sources that AI models retrieve during live search passes (industry publications, registries, and authoritative directories).
DIP AI citation tracking
We track your prompt-level appearances across ChatGPT, Perplexity, Claude, and Gemini inside our Discovery Intelligence Platform — providing exact citation counts, sentiment, and ranking share.
Is GEO right for your business?
GEO is essential for B2B enterprises, technology vendors, specialized consultancies, and high-consideration consumer brands where prospective buyers ask AI tools for vendor comparisons and market overviews.
If buyers in your industry are researching decisions inside ChatGPT or Perplexity, you cannot afford to be invisible in LLM training corpora or real-time retrieval passes.
Deliverables
- Full GEO and AI citation baseline audit
- Entity graph implementation (JSON-LD Organization + Wikidata / SameAs mappings)
- Source-worthy authoritative pillar content
- Prompt test suite across 20+ commercial buying queries
- DIP citation tracking telemetry
- Fortnightly AI citation and visibility telemetry report
Frequently Asked Questions
What is Generative Engine Optimisation (GEO)?
GEO is the discipline of structuring entity data, knowledge graphs, and verifiable source assets so that when retrieval-augmented AI systems answer commercial queries, your business has higher machine-readable clarity and citation eligibility.
How is GEO different from traditional SEO?
Traditional SEO targets keyword rank positions on search engine result pages. GEO focuses on entity disambiguation, structured facts, and citable evidence to improve representation across AI retrieval systems.
How long does GEO take to show results?
Retrieval-augmented systems that perform live web search may reflect updated structured data as pages are re-crawled and indexed. Underlying foundation model knowledge updates depend on model training and fine-tuning cycles. Visibility timelines vary based on crawl frequency, platform retrieval mechanics, and existing brand authority.
Discover what AI assistants currently say about you.
Run a baseline audit to measure your presence across ChatGPT, Perplexity, and Gemini, and uncover where your competitors are being cited instead.