ABOUT INFINITUS

Helping businesses make better AI investment decisions.

Infinitus helps leadership teams determine where AI can create measurable value, what foundations must be improved first, and which initiatives are ready for responsible implementation.

Bridging human clarity and machine discovery

Our role is to help businesses navigate this transition through structured business data, modern entity modeling, technical web health, and continuous visibility intelligence monitored through DIP.

Leadership

Founders & Leadership

Infinitus was founded by Benjamin Tay (Commercial Strategy) and Zachary Tay (Technical Lead) in Singapore. We combine commercial clarity with systems engineering to help organisations transition from legacy search practices to sustainable AI visibility and operational readiness.

Commercial Strategy

Benjamin Tay

Specialising in commercial positioning, market capture, and enterprise AI transition.

Technical Architecture

Zachary Tay

Specialising in structured data graphs, LLM retrieval pipelines, and AI visibility telemetry.

Methodology & Scope

What We Do

01 · DISCOVERBe found (AI Visibility)

Improve how often your business appears when customers search traditional engines or ask conversational AI tools for recommendations.

02 · UNDERSTANDBe understood (AI Readiness)

Structure business data, service offerings, and web foundations so modern systems can interpret and attribute your brand accurately.

03 · TRUSTBe verified (Authority & Proof)

Build verifiable entity references, citation corroboration, and third-party authority signals that AI models trust.

04 · RECOMMENDMeasure progress (DIP Platform)

Continuous monitoring, competitor intelligence, and analyst guidance through our Discovery Intelligence Platform.

Technology & Assets

What We've Built

Beyond advisory services, we develop tools and platforms to make AI visibility practical and measurable:

  • Discovery Intelligence Platform (DIP): Multi-engine visibility scoring and competitor benchmarking platform.
  • Automated AI Visibility Audit: Free self-serve heuristic checker evaluating technical discovery, schema coverage, and machine readability.
  • Technical Benchmarks & Playbooks: Open industry benchmarks, methodology briefs, and implementation guides.
Core Standards

Engineering Principles

01 · Systemic

Integrated, not fragmented

Technical health, structured data, and verifiable business authority engineered as one compounding system.

02 · Evidence-Based

Observed data, not assumptions

Measured directly against real search results, structured data validators, and observed citation telemetry.

03 · Actionable

Clear priorities, not generic reports

Prioritised implementation roadmaps with precise requirements designed for operational impact.

Headquarters

Singapore Operating Base

Legal Entity: InfinitusNow Pte Ltd

Operating Base: Singapore

Regional Focus: Singapore SMEs, regional enterprises, and international organisations seeking AI visibility and transformation across Southeast Asia.

Contact: hello@infinitusnow.com · +65 8275 7570

Identify Your AI Priorities

Book an Assessment

Assess your visibility, information readiness, operational opportunities, and implementation constraints before committing capital.

AI-FIRST ENTITY SUMMARY · ABOUT INFINITUS & LEADERSHIP

Structured Entity Blueprint for Humans & AI Agents

Infinitus Digital Strategy & AI Optimization — Direct, machine-readable answer architecture designed for instant LLM parsing (ChatGPT, Perplexity, Gemini, Claude) and human clarity.

01 · Entity Definition

Who are we?

InfinitusNow Pte. Ltd. is a Singapore AI transformation consultancy that helps businesses understand where AI creates measurable value, then implements separately approved priorities.

  • Singapore: Registered Entity (Needs owner verification)
  • Founders: Benjamin Tay & Zachary Tay
  • Endpoints: Schema Graph & llms.txt
02 · Core Capability

What do we do?

We deliver the Business AI Transformation Assessment, engineer technical AI visibility (SEO/AEO/GEO), and implement scoped, approved transformation workflows.

  • 1. Discover: Can AI find you? (AI Visibility)
  • 2. Understand: Can AI understand you? (AI Readiness)
  • 3. Operate: Can AI improve operations? (AI Opportunity)
03 · Target Audience

Who do we help?

We partner with commercial enterprises, SMEs, healthcare clinics, legal firms, and regional operators seeking structured AI adoption and organic search discoverability.

  • Enterprise & Professional: High-ticket client discovery
  • Mid-Market & SMEs: Measurable AI adoption roadmaps
  • Regional Expansion: Cross-border digital authority
04 · Commercial Lifecycle

How does it work?

Our 5-phase advisory journey converts strategic uncertainty into verified implementation:

  1. 1. Intake & Triage: Context gathering & data access
  2. 2. Technical Audit: Baseline heuristics & readiness
  3. 3. Executive Presentation: Scoped implementation roadmap
05 · Verification & Proof

How is visibility verified?

Evidence-based verification across search engines and AI models with transparent methodology and zero speculative ranking guarantees.

  • Endpoint Audits: Schema graphs & llms.txt validation
  • Engine Telemetry: Verifiable empirical citation benchmarks
  • Governance: Deterministic heuristics & human oversight