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TECHNICAL PLAYBOOKS

The four engines of AI visibility & modern discovery.

Search has moved from keywords to answers, reasoning models, and autonomous agents. Each playbook provides the deterministic architecture, schema patterns, and content structures required to get your business cited and recommended.

01 · SEO

Search Engine Optimisation

SEO gets your business found on Google and Bing, and keeps it found. It is the architectural foundation every subsequent discovery engine — AEO, GEO, AAO — is built upon.

Key Signals Evaluated:
Meta & technical tagsInternal linkingPage speed
02 · AEO

Answer Engine Optimisation

AEO structures content for featured snippets and AI Overviews — improving machine readability when search engines answer questions directly.

Key Signals Evaluated:
FAQ schemaConcise answersStructured headings
03 · GEO

Generative Engine Optimisation

GEO optimizes content for inclusion inside answers from tools like ChatGPT, Perplexity, and Gemini — structuring information so AI models can accurately extract and attribute facts.

Key Signals Evaluated:
Authoritative contentClear entity definitionSource-worthy citations
04 · AAO

AI Agent Optimisation

AAO prepares your digital infrastructure for autonomous AI agents and automated workflows — an emerging discipline for next-generation discovery.

Key Signals Evaluated:
llms.txtJSON-LD Service schemaMachine-readable contact
05 · WEB

The Complete Digital Stack

Web is the substrate everything else stands on: fast Core Web Vitals, semantic HTML, and mobile-first builds keep every other engine — SEO, AEO, GEO, AAO — performing at its best.

Key Signals Evaluated:
Core Web VitalsSemantic HTML5Mobile-first
THE DISCOVERY ENGINE ARCHITECTURE

Why modern discovery requires all four layers.

SEO gets your site indexed. AEO structures answers for featured snippets and AI overviews. GEO builds knowledge graph citations across ChatGPT, Perplexity, and Claude. AAO prepares your API endpoints and machine readability for autonomous agent workflows.

Deterministic Measurement

We evaluate controllable web architecture — robots directives, JSON-LD schema networks, Core Web Vitals, and plain text accessibility.

Actionable Roadmap

Every diagnostic check maps directly to a prioritised 90-day execution milestone inside our Digital Intelligence Platform (DIP).