Quick Answer: The DIP Score is a single composite index (0–100) that measures a Singapore business's visibility across all four discovery channels — SEO (Google rankings), AEO (AI Overview presence), GEO (ChatGPT/Perplexity/Gemini citations), and AAO (AI agent discoverability). It is produced by InfinitusNow's Digital Intelligence Platform and updated fortnightly, giving business owners one clear number instead of four disconnected dashboards.
The problem with four dashboards
Most Singapore businesses tracking their digital visibility are managing at least three separate tools. Google Search Console for SEO data. Maybe SEMrush or Ahrefs for keyword tracking. Google Analytics for traffic. And if they are ahead of the curve, perhaps some manual testing of ChatGPT to see if their brand appears.
What they do not have is one number. One number that answers the question every business owner actually wants answered: How findable am I — across everywhere my customers are looking? The DIP Score was built to answer that question.
What is the DIP Score?
The DIP Score is InfinitusNow's composite digital visibility index for Singapore businesses. It is a single number between 0 and 100 that reflects how well a business is performing across all four components of the Digital Intelligence Platform framework:
- S — SEO Score (0–100): Traditional search engine visibility on Google and Bing
- A — AEO Score (0–100): Presence in Google AI Overviews and featured snippets
- G — GEO Score (0–100): Citation rate and prominence across ChatGPT, Perplexity, and Gemini
- A — AAO Score (0–100): Discoverability and readability by autonomous AI agents
Each component score is weighted and combined into the overall DIP Score. The weighting reflects the relative importance of each channel to the business's specific industry and target audience — a local F&B business weights differently from a B2B SaaS company.
DIP Score bands
| Score | Band | What it means |
|---|---|---|
| 80–100 | Dominant | Strong cross-engine presence with measurable competitive advantage across all four channels |
| 60–79 | Established | Solid visibility with identifiable gaps in one or two engines — clear improvement priorities |
| 40–59 | Developing | Some presence but significant gaps across multiple engines — visible to some customers, invisible to others |
| 20–39 | Emerging | Early-stage presence with foundational gaps — most discovery channels are underperforming |
| 0–19 | Critical | Minimal visibility across most or all engines — significant risk of being bypassed in AI-mediated search |
Most Singapore SMEs beginning their DIP journey score between 15 and 40. This is not a judgment — it reflects the reality that most businesses have invested in one channel (usually SEO) while the other three have been largely unaddressed.
How each component score is calculated
SEO Score (weight: 35%)
The SEO Score measures your performance on traditional search engines — primarily Google Singapore, with Bing as a secondary signal. Inputs: average position for target keyword set, monthly impression volume from Google Search Console, click-through rate vs. category benchmark, Core Web Vitals (LCP, FID, CLS), HTTPS and technical health indicators, and mobile usability score.
Benchmark: An SEO Score of 70+ requires ranking in positions 1–10 for at least 60% of your target keywords and meeting Core Web Vitals thresholds on mobile.
AEO Score (weight: 25%)
The AEO Score measures your presence in zero-click answer surfaces — primarily Google AI Overviews (which now appear on over 40% of commercial searches in Singapore) and traditional featured snippets. Inputs: AI Overview appearance rate, featured snippet capture rate for question-intent queries, FAQPage schema implementation and quality, "Quick Answer" content blocks, structured heading hierarchy, and content freshness.
Benchmark: An AEO Score of 70+ requires appearing in AI Overviews for at least 40% of your target queries and having FAQPage schema on all key service and blog pages.
GEO Score (weight: 25%)
The GEO Score measures your brand citation rate and quality across the three major generative AI platforms: ChatGPT (GPT-4o), Perplexity, and Google Gemini. This is the component most businesses have zero baseline data for at Day Zero. Inputs: citation frequency, citation prominence, citation consistency, citation sentiment, and off-site citation signals.
Measurement method: InfinitusNow runs a standardised prompt battery (24 queries across category, comparison, and recommendation intents) across all three platforms on a fortnightly basis. Results are logged, scored, and compared to prior periods.
Benchmark: A GEO Score of 70+ requires brand citation in at least 50% of relevant prompts across all three platforms, with consistent positive sentiment.
AAO Score (weight: 15%)
The AAO Score measures how discoverable and actionable your business is to autonomous AI agents — the newest and most forward-looking component of the DIP framework. Inputs: /llms.txt presence and quality (30% of AAO Score), JSON-LD schema coverage (30%), robots.txt AI crawler configuration (15%), WebMCP or API endpoint availability (15%), and sitemap currency (10%). See our AAO guide for what each of these actually involves.
Benchmark: An AAO Score of 70+ requires a complete llms.txt, error-free Organization and Service schema, correct robots.txt configuration, and a current sitemap.
The Day Zero benchmark
Every InfinitusNow DIP engagement begins with a Day Zero Benchmark — a full DIP audit conducted before any optimisation work begins. It establishes your current DIP Score and component scores, your baseline keyword positions across the target set, your AEO appearance rate on Day Zero, your GEO citation baseline, and your AAO readiness score.
This baseline serves two purposes. For you: it tells you exactly where you stand and what to prioritise, instead of guessing where to invest. For demonstrating ROI: when your DIP Score moves from 28 to 64 over 90 days, the Day Zero benchmark is the proof. Every point of improvement is traceable to specific work done.
Reading your DIP Score report
InfinitusNow's fortnightly DIP Score report contains five sections: a score summary with movement arrows since the prior report; the top three movers, positive or negative, with an explanation of why; keyword intelligence across your full target set; an AI citation log summarising which prompts you appeared in this period and which competitors appeared instead; and three specific, ranked priority actions — not a list of 20 recommendations, ordered by expected DIP Score impact.
What a DIP Score journey looks like
Here is a realistic Day Zero to Day 90 trajectory for a Singapore professional services SME starting from scratch:
| Metric | Day 0 | Day 30 | Day 90 |
|---|---|---|---|
| Overall DIP Score | 22 | 38 | 61 |
| SEO Score | 31 | 42 | 58 |
| AEO Score | 8 | 35 | 62 |
| GEO Score | 0 | 12 | 48 |
| AAO Score | 5 | 72 | 80 |
| Brand keyword position | 8 | 3 | 1 |
| AI Overview appearances | 0 | 3 | 9 |
| LLM citations (fortnightly) | 0/24 | 4/24 | 14/24 |
Note on the trajectory: AAO improves fastest because it is primarily a technical implementation — publish llms.txt, add schema, configure robots.txt, and the score moves immediately. GEO is the slowest because LLM training cycles and citation authority build over time. SEO sits between the two.
How to get your DIP Score
InfinitusNow offers DIP Score access through three subscription tiers launching Q3 2026:
Beacon — SGD 490/month: Monthly DIP Score report, target keyword tracking (up to 20 keywords), basic AI citation monitoring (10 prompts, monthly), AAO readiness score, email delivery.
Pathfinder — SGD 990/month: Fortnightly DIP Score report, full keyword tracking (up to 50 keywords), full AI citation monitoring (24 prompts, fortnightly), competitor DIP Score tracking (2 competitors), priority actions per report, email + video walkthrough.
Dominator — SGD 1,990/month: Weekly DIP Score updates, unlimited keyword tracking, daily AI citation monitoring, competitor tracking (5 competitors), AI-generated recommendations, proactive gap alerts, dedicated account access.
Early access: Businesses that join the waitlist before the Q3 2026 launch receive a free Day Zero Benchmark (valued at SGD 490) and founder pricing locked for 12 months.
Frequently asked questions
What is the DIP Score?
The DIP Score is InfinitusNow's composite digital visibility index for Singapore businesses — a single number (0–100) measuring how findable a business is across SEO (Google rankings), AEO (AI Overviews), GEO (ChatGPT/Perplexity/Gemini citations), and AAO (AI agent discoverability).
How is the DIP Score calculated?
The DIP Score combines four component scores — SEO (35%), AEO (25%), GEO (25%), and AAO (15%) — into a weighted composite index. Each component score is derived from a defined set of inputs measured on a fortnightly basis.
What is a good DIP Score for a Singapore SME?
A score of 60+ (Established band) represents solid cross-engine visibility with identifiable improvement areas. Most Singapore SMEs start in the 20–40 range. Reaching 60 within 90 days of focused DIP optimisation is a realistic target for businesses in low-to-medium competition categories.
How often is the DIP Score updated?
For Pathfinder and Dominator subscribers, fortnightly. For Beacon subscribers, monthly. Individual component scores update at different frequencies — AAO scores can reflect changes within days; GEO scores are more stable and update fortnightly.
Can I track competitor DIP Scores?
Pathfinder subscribers can track 2 competitor DIP Scores. Dominator subscribers can track up to 5. Competitor scores are estimated from observable signals (GSC-visible data, AI citation testing, public schema) rather than proprietary data access.
Is the DIP Score only for digital marketing agencies?
No. The DIP Score is designed for any Singapore business that relies on digital channels for discovery and lead generation — professional services, healthcare, F&B, logistics, education, retail, and more. The component weights can be adjusted for industry context.