Quick Answer: The DIP Score is InfinitusNow's internal composite digital visibility index (0–100) evaluating a business across four discovery channels: SEO (Google rankings), AEO (AI Overview presence), GEO (ChatGPT/Perplexity/Gemini citations), and AAO (machine readability). Updated fortnightly, it provides a structured diagnostic baseline.
The Four Evaluation Dimensions
- SEO Score (weight: 35%): Organic search positions on Google Singapore, Core Web Vitals, mobile usability, and indexation health.
- AEO Score (weight: 25%): Appearance rates in Google AI Overviews and featured snippets, with FAQPage schema validation.
- GEO Score (weight: 25%): Empirical citation share-of-voice measured via our 24-prompt standardized battery across ChatGPT, Perplexity, and Gemini.
- AAO Score (weight: 15%): Machine-readability evaluation covering
/llms.txtpresence, schema graph completeness, and robots.txt AI crawler policies.
Illustrative Optimization Trajectory
Note: The table below represents an illustrative scenario of a composite optimization trajectory across observed client implementations; individual domain results vary based on industry competition and crawler cycles.
| Metric | Day 0 | Day 30 | Day 90 |
|---|---|---|---|
| Overall DIP Score | 22 | 38 | 61 |
| SEO Score (35%) | 31 | 42 | 58 |
| AEO Score (25%) | 8 | 35 | 62 |
| GEO Score (25%) | 0 | 12 | 48 |
| AAO Score (15%) | 5 | 72 | 80 |
To establish your current baseline across these pillars, run our Free AI Visibility Audit.