Generative Engine Optimisation
GEO gets you cited inside answers from tools like ChatGPT, Perplexity and Gemini — the citation game, where the goal is not a ranking position but being the source an AI model trusts enough to quote.
What we do
We make your content source-worthy for large language models by defining your business as a clear entity (name, location, services, credentials stated unambiguously) and earning trustworthy references across the web that reinforce that entity.
How it differs from SEO
SEO optimises for ranking position on a results page. GEO optimises for citation share inside a generated answer — a different, newer battlefield that traditional SEO tactics only partially cover.
What this looks like for your business
Entity disambiguation across your site (consistent name, location, and service descriptions), structured data that removes ambiguity, and a content strategy built around topics where your business can become a cited authority.
Key Signals We Evaluate
- Authoritative content
- Clear entity definition
- Source-worthy citations
- Consistent brand signals
- Topical authority
Track generative engine optimisation evidence and turn visibility gaps into prioritised next actions.